Visual Branding for Strejferne

Before

This project is part of a bigger project to revamp the Strejferne walking club online presence. The logo was quite outdated, which made it necessary to update it to a simple and timeless word-mark, which can be used both on the website, and on the member magazine. 

Strejferne is a walking club, which is very nature and family connected. While the old logo was very blue-based, the club was actually using t-shirts in green and the old website using bold shades of green. The new color design uses a bit more modern green shades, paired with earthy brown tones that play into gold. 

The new website is still a work in progress, but will feature a mix of pictures from Strejferne events and accents of grass and forest pictures. 

After